Are you finally building a website for your pest control company? If so, then congratulations are in order. However, you also need to know a few things. There are some pretty crucial elements that cannot be overlooked when designing pest control websites (or any other local business site, for that matter). What should you know? Let’s explore three things you need to bear in mind during the website design process.
Design for Mobile Users
First and foremost, make sure that you are designing with mobile users in mind. In fact, you should design for mobile first – even Google recommends this, and will penalize your site if you do not make it mobile friendly. What does that mean, though?
It actually implies several things for pest control websites. One of those is that you need to ensure that your website is able to detect the type of device being used to view your site, and then resize the pages and relocate content to deliver the ideal visitor experience.
You also need to think about what your users are going to want to do on your site, and then make it easier for mobile users to achieve those goals. For instance, click to call technology gives mobile users the ability to tap your phone number and call your business. Mapping technology allows users to see your location relevant to their own.
Localize, Localize, Localize
You also need to make sure that you are localizing your website. In short, this really means nothing more than creating content that tells Google just where your business is located, as well as what geographic areas you serve. It also tells your potential customers what areas you serve.
For instance, “pest control in Miami” tells people you serve customers throughout the Miami area. However, “pest control in Miami-Dade County” tells website visitors that you serve clients throughout the greater metro area, not just Miami proper.
Optimize Your Linking Structure
Finally, you need to make sure that your linking structure is optimized. There are several considerations here, but the most important is that you use the right URL structure. All URLs should be memorable and applicable to the page, but they should also include your target keywords to further build SEO results.
Need a bit of help when it comes to designing and building pest control websites? Get in touch with Best Pest Marketing. Call us at 866-319-2055.