Maximizing Your Small Business Website Pages Can Increase Traffic

by | Jul 22, 2020 | Internet Marketing

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In today’s digital world, a fast website that’s easy to navigate is essential for your business. While social media is a good tool for raising brand awareness, your website is a marketing platform that you control, and it’s important to maximize its potential. Learn more about which pages your site needs.

Homepage

Your homepage is the entryway for most of your traffic. It’s your chance to make a great first impression. Start with a clear headline and subheadline; your audience needs to quickly understand what your business and website have to offer. Companies specializing in website design in St. Augustine, FL, can help you create an effective homepage.

Products/Services Page

Visitors should be able to understand your products and services with a brief overview. If browsing the page is time-consuming, it’s easy to lose interest; you can provide in-depth information with links to pages for specific products and services.

Contact Page

Make it simple for visitors to use your contact page. Your phone number, email address and links to social media accounts should be included and, if you have a location-based business, add your address and operating hours. Gather information from visitors with a short form.

More Pages

About us, frequently asked questions and testimonials are just a few of the pages your website might need. With so many possibilities, you may feel overwhelmed, but don’t give up. Working with a professional specializing in website design in St. Augustine, FL, can help you get the best possible results.

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