Choosing a Speaker for Your Event

by | Sep 30, 2021 | Sales coaching

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The best companies continue to look for ways to keep their workforce motivated and engaged. Holding conferences, events, or talks is a great way to do just that.

Since a good speaker creates value by increasing employee engagement, who you select to speak at your next event will have a significant impact on its success. Here are a few simple tips to help you hire the right person for the job:

Think About Your Audience

When you look for an employee engagement speaker, it is not enough that they have experience. Instead, think about what your team needs to hear and what they will respond to. What kind of takeaways can help improve their engagement? What would their reaction to the speaker be? To ensure the best results, pick a speaker who knows how to deliver key takeaways and make an emotional connection.

Consider Your Budget

Now that you have thought about what your audience needs, come up with a budget. How much is reasonable? Make sure you are being charged a good rate and it is a good idea to bring this up early in the hiring process. Sort out the details first, so both you and the prospective speaker are on the same page.

Talk About the Content

Do you want the speaker to come up with their own topic or do you have something you would like them to focus on? Whatever the case, you will need to work with your speaker to come up with something that is targeted to the audience. Nothing gets an audience to tune out faster than a lack of relevance.

Consider Different Approaches

Different speakers have different styles. Consider what style or approach might work best for your team. Talk to the speakers you are considering in depth about this particular point and later, help them to fine-tune their presentation using your wealth of inside information. The more they know, the easier it will be for them to customize their to suit the interests and needs of your employees.

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